Fighting for farmers’ rights and teaching them sustainable farming methods—these are two of the main objectives of Centre for Sustainable Agriculture, Hyderabad.

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“ The Center for Sustainable Agriculture built a sustainable agriculture model by collaborating with farmers, producer associations, governments, and markets. The introduction of organic products allowed the company to integrate sustainability into its core business plan. ”

“ This initiative makes clear the interconnections between social, ecological and economic challenges in the agrarian world. Taking something seemingly simple like connecting producers and consumers, the core of a multifaceted strategy for food system change has been developed. ”

“ Small farmers, who are normally dependent on marketing intermediaries, have formed themselves into co-operatives in the Indian states of Telangana, Andhra Pradesh and Maharashtra and have started to sell their produce directly to consumers via retail outlets, the Internet, urban franchises, mobile vans, rural food hubs and as branded products. The key engine for this marketing experiment is the Sahaja Aharam Producer Company Limited (SAPCO), a producer organisation ”